We don't just write code. We own the technical decisions behind it. From architecture to long-term stability, we handle the technology reality so you can focus on the business.
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See how we work
You built a successful business. So why are you still fixing bugs?
Most founders we meet don't wake up thinking, "I need to buy software development." They wake up thinking, "I can't keep dragging this weight myself."
Stop babysitting developers
Instead of resolving Jira tickets and micromanaging daily tasks, you should be focusing on strategy and growth. We handle the day-to-day delivery so you don't have to.
Eliminate release surprises
No more "it turned out to be more complicated" or releases that break in production. We bring architectural discipline that turns chaotic sprints into boringly predictable delivery.
Get your mental space back
You shouldn't be worrying about server crashes while you are on vacation. We hold the entire technical context, so you can finally disconnect without fear.
Stop hiring vendors. Start partnering with owners
Most agencies optimize for billable hours. As embedded partner we optimize for your peace of mind and long-term stability.
; Outsorcing; Embedded Partner
Focus; Closing tickets and delivering features; Business outcomes and system stability.
Responsibility; We did what was in the spec.; We ensure this architecture supports your growth for the next 2 years
Relationships; Project-based. Ends after delivery.; Long-term retainer. We are built into your team
Outcome; More code to manage.; Reduced chaos and reclaimed focus for the CEO.
Why we stopped chasing projects and started building partnerships.
Igor Nikolaev Co-founder, CEO
"I've seen too many founders burn out trying to be their own CTO. We built Haiku to be the partner I wish I had: someone who doesn't just ask 'what to build,' but tells you 'here is how we should build it to avoid disaster.'"
"Bad architectural decisions are expensive. But they usually happen not because the code is bad, but because the context was lost. We work as an embedded part of your company to ensure context is never lost".
We keep our client circle small to maintain deep focus
Best fit
You are a post-PMF Scale-up
Tech is core to your business
You want a long-term partner and are ready to share context and trust our expertise
Not a fit
Early-stage MVP
You have a strict requirements document and just need "hands" to execute it blindly.
You are looking for the lowest hourly rate on the market.
What life looks like after the chaos subsides
Misha E.
Founder of Outset PR
Huge thanks for the incredible work! I was chasing this idea for 6 years—back then, we tried but got stuck on the very first technical hurdles. And now, this old dream has finally happened. The parser works just amazingly! This definitely isn't the last thing we build together.
Huge thanks for the incredible work! I was chasing this idea for 6 years—back then, we tried but got stuck on the very first technical hurdles. And now, this old dream has finally happened. The parser works just amazingly! This definitely isn't the last thing we build together.
We explore how to stop being the "Chief Firefighter" in your own product. Honest essays on founder fatigue, the real cost of "fast & cheap" decisions, and the hidden risks of scaling.
Embedded Technology Partner vs. Outsourcing Vendor
We don't sell hours, we share responsibility. Why the "embedded" model is cheaper than fixing bad decisions made by temporary contractors.
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Why most tech projects fail not because of code
Tech debt is often a management debt. Discover why hiring more developers won't fix a broken process, and why you need architectural clarity first.
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How founders lose months (and money) by asking the wrong technical questions
The cost of a wrong question is higher than the cost of development. Learn to shift your focus from "which technology?" to "which risk profile?".
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Why long-term tech partnerships outperform project-based development
Stability creates speed. How a retainer model reduces uncertainty, builds architecture with purpose, and frees you from micromanagement.
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When NOT to hire an embedded tech partner
We are not for everyone. If you need a quick MVP to test an idea or are looking for the lowest hourly rate, here is why you should look elsewhere.
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Why I stopped chasing projects and started choosing partners
A personal story of moving from "building features for everyone" to "sharing responsibility with a few".
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Not sure if we are the right fit? Let's figure it out
You don't need another sales pitch. You need a second oppinion of your situation. Book a 30-minute intro call. We will listen to your context and honestly tell you if we can help — or recommend a different path if we can't.